Oakley MUZM Sub Zero N — Campaign Film

Creative campaign developed for Oakley in collaboration with EssilorLuxottica for the launch of the MUZM Sub Zero N — a contemporary evolution of the iconic 1992 Max Fearlight silhouette. The project reinterpreted Oakley’s disruptive design legacy through a cinematic visual language balancing futurism, nostalgia and high-performance aesthetics.

The film explored the concept of “next to nothing” — the original Oakley vision of ultra-lightweight eyewear engineering — translating archival references into a modern visual narrative focused on movement, speed and technical precision.

Role covered: creative direction and film direction, overseeing the entire visual development and production process in collaboration with the EssilorLuxottica production team.