Piquadro × Maserati — Campaign Project

Developed for the collaboration between Piquadro and Maserati, the project explored the meeting point between Italian design, performance engineering and contemporary luxury lifestyle.

The campaign was conceived to translate the shared DNA of both brands into a modern and dynamic visual language, balancing elegance, speed and functionality through a cinematic yet minimal aesthetic. Content strategy focused on creating a coherent storytelling system across campaign visuals, social media and digital touchpoints, positioning the collaboration within a more contemporary and culturally relevant narrative space.

The production embraced an agile and experimental filmmaking approach, combining high-end visual direction with lightweight technology workflows. The hero content was entirely shot on iPhone 17 Pro Max using Bolt motion control systems, allowing fluid precision movements and a more flexible production setup while maintaining a premium cinematic output.

Role covered: creative direction, content strategy, film direction and supervision of the entire production workflow, including shooting coordination, external production management and post-production alignment.