Jung Sung-il — Seoul Campaign

International campaign project developed in Seoul with Jung Sung-il for Piquadro’s APAC communication strategy.

Shot in Seoul in February 2025, the campaign was conceived to merge Italian contemporary luxury aesthetics with the visual sophistication and cultural sensitivity of the Korean market, building a cinematic narrative around elegance, movement and understated performance.

The project required the coordination of an international production workflow involving local crews, external production companies, talent management and cross-market alignment between European and Asian teams. The visual direction focused on creating a refined and minimal atmosphere capable of balancing fashion sensibility, product storytelling and cinematic realism within the urban landscape of Seoul.

Developed across campaign films, photography and digital storytelling assets, the project reinforced Piquadro’s positioning within the APAC market through a more elevated and globally oriented visual language.

Role covered: creative direction, art direction and main photography, alongside supervision of the entire international production pipeline, including coordination of external production companies, local teams, vendors, talent management and post-production workflows.