Piquadro Blue Square — 25 Years Campaign

Created to celebrate the 25th anniversary of Piquadro’s most iconic collection, the Blue Square campaign transformed a product anniversary into a cinematic reflection on identity, innovation and contemporary movement.

The project explored the idea that true icons evolve without losing their essence. Through a minimal and highly controlled visual language, the campaign reinterpreted the collection’s signature blue line as both a graphic element and a narrative symbol — representing continuity, technology and constant evolution over time.

Developed across hero films, campaign imagery and digital storytelling assets, the narrative combined modern atmospheres, technical precision and emotional storytelling to position Blue Square not simply as a product line, but as a design system connected to the lifestyle of a new generation of travelers and professionals.

The visual direction balanced clean architectural compositions, cinematic lighting and understated performance aesthetics, building a contemporary luxury language coherent across every touchpoint.

Role covered: creative direction, photography and film direction, narrative development, scriptwriting and supervision of the entire creative production process, including coordination of external production companies, vendors and post-production workflows.