Audi Revolut F1 Team × Piquadro

Creative direction and content ecosystem developed for the partnership between Piquadro and Audi Revolut F1 Team.
The project was conceived as a multi-platform storytelling system designed to translate the shared values of performance, engineering and innovation into a contemporary luxury narrative.

The collaboration included the development of a full-funnel content strategy across brand campaign, hero film, social media, ADV assets and digital touchpoints, alongside the creation of GEAR UP, a branded web series exploring the people, technologies and mindset behind high performance inside Formula 1.

Role covered: creative direction, content strategy and executive production management, coordinating external production companies, creative development and the overall narrative consistency across all touchpoints.

GEAR UP — EP.01 / Alessandro Cinelli

First chapter of the GEAR UP series featuring Alessandro Cinelli.
The episode explores the invisible side of performance — where engineering, precision and constant optimization shape every detail before the race even begins.

Through a cinematic and minimal visual language, the project creates a parallel between Formula 1 engineering culture and Piquadro approach to product design: functionality engineered with purpose, where aesthetics are never separate from performance.

GEAR UP — EP.02 / Mattia Binotto

Second chapter of the GEAR UP series featuring Mattia Binotto, CEO and Team Principal of Audi Revolut F1 Team.
The episode moves to the top of the organization, where vision, development speed and the ambition to compete with the strongest teams in Formula 1 define a long-term challenge.

Guided by Audi philosophy of progress through technology, the conversation draws a direct line between the culture of the team and Piquadro approach to travel: German pragmatism, Swiss precision and Italian creativity converging into products engineered for people constantly in motion. Performance is not only expressed on track, but in every detail of how you move.