Raffaele Alicino

Creative Director — Film, Photography & Brand Systems

I build visual worlds for brands that want to say something specific.

My work lives at the intersection of cinematic direction, strategic thinking and production, from concept to final frame. I’ve developed campaigns for Piquadro, Oakley, Ducati and Audi, working across hero films, photography, branded content and digital ecosystems.

I’m drawn to projects where the brief is genuinely hard: where the product needs a narrative, not just a visual; where the brand has heritage but wants to move forward; where technology, AI, hybrid pipelines, generative workflows, can expand what’s possible without replacing what’s real.

I work with brands directly and with production companies, agencies and creative teams. I cover creative direction, film direction, photography, content strategy and executive production, often all at once.

Based in Italy.

Still searching. Still curious.